Monday, 24 January 2011

Music Industry

There has been many changes in technology due to the many developments in the way music industry operates. New technologies have changed the relationship between the artists and audience also. Through the past years there have been large differences in the way artists distribute their music to their audience. There has been an outburst of illegal ways of consuming music. The initial way of accessing music was through purchasing a record, via a juke box or on the radio. The music industry was receiving large profits as all music was being purchased however the rising use of internet downloading led to illegal download, meaning very low profits.

The introduction Ipod’s in the music industry meant a huge change to the uses of music. Ipod’s gave music a large access, it meant that audiences could listen to music wherever and whenever they chose to. It gave them the freedom of holding varies amounts of tracks on a small device, compared to using a walkman where there was a small limit of tracks per CD. Itunes made music more easier for consumers to access music as with one click consumers could download whole albums and listen to the music within seconds. The internet meant that artists could reach a wider audience and be able to distribute their products much more easier.

Social networking websites have become very popular in the coming years such as Myspace and Facebook. Such websites gives audiences a chance to interact with artist and have knowledge about upcoming music. On ‘Myspace’ artists are able to upload music for audiences to listen to, making it easier for consumers to access music. Online websites such as Spotify make it very simple and easy for music to reach to the correct target market. The online website ‘Spotify’ is a music website that enables people to listen to their choice of music online and also recommends similar genres of music. Then you are able to download any particular track you choose to will a small fee.

The vast changes in music technologies have made it easier for consumers to access there chosen music in the particular target market. It is now much easier for artists to reach a large audience in a much quicker way. Artists should be aware of the many uses of the different types of technologies and what they have to offer to the benefit’s. The relationship between artists and their audience have changed, now it is easier for consumers to find out about new music and about what is happening in their lives. Now consumers are more involved with artists making it a large advantage for the music industry.

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